Pioneering Sustainable Tourism: Countries at the Forefront of Green Initiatives

Switzerland is the country of environmentally conscious activities. It leads with one of the world’s most effective waste management programs, annually converting 100,000 tons of waste into community energy. The nation prioritises water conservation and aims to move to 100% renewable energy by 2050. What’s more, it has one of the densest rail networks in the world, letting travellers explore the country via a scenic and eco-friendly route.

Norway stands out as a global leader in sustainability. With a commitment to achieving carbon neutrality by 2030, twenty years ahead of most nations, the country has set an ambitious standard. Several places in Norway are in fact Sustainable Destinations, such as the historic mining town of Røros which is also recognised as a UNESCO world heritage site, the Polar city of Tromsø, the stunning Geirangerfjord and the unique and remote Longyearbyen and Svalbard.

In early 2022, Finland started measuring sustainability through national sustainable tourism indicators and also has a pilot version of the carbon footprint calculator for the Finnish travel industry. Additionally, the country has a very ambitious goal: By 2035, Finland aims to be a sustainable, carbon-neutral country and the first fossil-free welfare state.

One of the world’s most sustainable countries, Denmark is committed to achieving “net zero” CO2 emissions by 2050, placing it among the few nations with such ambitious goals. With a long-standing focus on sustainability, Denmark promotes eco-friendly practices in various sectors, including hospitality, transportation, and agriculture. The country also boasts extensive bike lanes and efficient public transit networks making it easy for travellers to reduce their carbon emissions on the go.

New Zealand has long been a leader in sustainable tourism practices. With a vast network of national parks and a strong focus on responsible travel, the country offers visitors a chance to experience its stunning landscapes – from glaciers and fjords to geothermal wonders and rolling hills – in an eco-friendly way. Many tourism operators prioritise responsible wildlife viewing, minimise their environmental impact, and support local communities.

Bhutan’s philosophy of Gross National Happiness extends far beyond economic prosperity. This Himalayan kingdom prioritises environmental conservation and cultural preservation. Visitors to Bhutan pay a daily Sustainable Development Fee, which directly supports local communities and conservation projects. Explore ancient monasteries nestled amidst breathtaking mountains, experience traditional Bhutanese culture, and be part of a tourism model that prioritises well-being for all.

Costa Rica is synonymous with lush rainforests, diverse wildlife, and a deep commitment to sustainability. Over a quarter of its land is protected, and the country has pledged to be carbon-neutral by 2050. From its abundance of eco-lodges to its focus on renewable energy, Costa Rica offers a plethora of sustainable travel options. Travellers can explore active volcanoes, witness stunning wildlife, and immerse themselves in the vibrant local culture, all while contributing to a greener future.

Beyond its lush forests and beautiful historic and natural sites, Sweden tops the charts as the world’s most sustainable travel destination, as per Euromonitor International’s 2023 Sustainable Travel Index. In fact, Gothenburg, Sweden’s second-largest city, held the prestigious title of the world’s most sustainable destination for seven consecutive years, as recognised by the Global Destination Sustainability Index. In the country, there are many green hotels working towards sustainable goals while cities allow for usage of public transport to offset your carbon footprint too.